Founder: VeryFirstTo; the Superbrands organisation; Cool BrandLeaders; Creative & Commercial; and Best Ads Never Seen
Anointed the ‘Brand Guru’ by both the Times and BBC, Marcel is adept at helping build brands as well as commenting on them throughout the media.
Marcel has presented various series on BBC and commercial radio and is consistently called upon by the media (including BBC TV; ITV; CNN; the Times, Telegraph, etc) to comment on branding issues. He is engaged to speak around the world and is responsible for twelve books on the topic including: various ‘Superbrands’ books (known as ‘brand bibles’); ‘Business Superbrands’; ‘ebrandLeaders’; ‘Cool BrandLeaders’; and ‘Best Ads Never Seen’.
In 2013 Marcel launched VeryFirstTo which is fast becoming the world’s destination to discover and purchase the best of newly released luxury products and experiences.
He is probably best known for founding Superbrands (‘the world’s independent authority on branding’) which is present in over 50 countries. Marcel was simultaneously running a communications agency (Creative & Commercial) which he sold to management.
He has worked with some of the world’s strongest brands including: Apple; Coca-Cola; Marks & Spencer; Virgin; as well as film brands including Buena Vista.
Working life began with a number of marketing companies and ad agencies, predominantly as an account director within WPP (the world’s largest communications services group) – this followed a degree in Theology and a postgraduate in Advertising (his thesis was ‘Ethical Issues in Advertising).
His brand expertise has earned him a place on judging panels including The Sports Industry Awards.
In his spare time Marcel visits tribes around the world. He also has served on boards of, and advises, various charities.