After working as a freelance script reader and a stint doing theatrical sales for independent distributors Verve Pictures, New Waves Films and Arrow Films, James moved to the Institute of Contemporary Arts London where he ran the Film and Cinema Departments for two years. James then briefly worked in the BFI’s distribution department before joining Curzon Artificial Eye as Head of Theatrical Sales, where he tries to get exhibitors to play better films. He most recently co-edited the seventh edition of enthusiasms – the UK most intermitted film journal (1975–present).